We’ve highlighted the first two sessions of Auto Remarketing Canada workshops, which will take place Monday at 10 a.m. and 11 a.m.; now we’re on to Tuesday’s workshops, starting with the Tuesday at 10 a.m. group.

In the general session room, Metro East, we’ll be holding a panel discussion titled “The Certified Pre-Owned Advantage,” featuring a discussion about the value, importance and best practices for CPO sales, with input from:

  • Omira Janmohamed, manager, remarketing and CPO vehicles at General Motors Canada
  • Bryan Leaitch, manager, CPO and remarketing, Mazda Canada
  • Jeff Polo, assistant general manager, Destination Toyota

Also on tap in the 10 a.m. timeframe is a workshop presented by Ian MacDonald, director of consumer marketing for TRADER Corp. Canada. MacDonald’s workshop, entitled “Digital Marketing Bootcamp” will help attendees get their online presence in shape.

In the Frontenac workshop room for this session of workshops will be Alexi Venneri, co-founder and CEO of Digital Air Strike. Venneri will present “Top Tips from Social Media Award Winning Dealers.”

If you’ve been wondering about the best way to add video to your website, you might want to visit Kirk Davis, EVP and co-founder of Liquidus, and John Lilly, senior director of product at Digital Motorworks, for their session, titled “What to Look for in a Video Solution.” They’ll walk  you through the options and help you determine how to measure your success in the Queens Quay workshop room at 10 a.m. on Tuesday.

And, last but not least, Kim MacPherson, president and lead trainer at MAC Automotive Sales Training, will help dealers learn to snag more subprime customers with her presentation, “How to Capture Subprime Customers Your Competition is Missing and Create Customers for Life.” MacPherson will be at the podium in the Pier 2/3 workshop room for the Tuesday at 10 a.m. session.

Don’t miss out on these or any of the other 13 workshops that will be held during the Auto Remarketing Canada Conference. Be sure to register before it’s too late!

Also, check out our current (and growing) attendee list here!

I’ll see you in just over a week!