If you haven’t already, check out the full agenda for the 2018 Auto Remarketing Canada Conference here!
Every year at the Auto Remarketing Canada Conference, we curate our speakers and presentations to your needs so you can learn how to move more inventory more efficiently, and we provide actionable solutions and training you can implement right when you get back to work.
Last week, we looked at speakers featured in the Auto Finance track. Here are some speakers from the Retail track we think you should check out at this year’s ARC Con if you’re looking to freshen up with some training and educational sessions:
Convertus Co-founder and Managing Partner Kevin Gordon will prep you for more advantageous relationships with your vendors with “Vendor Accountability — A Roadmap to Better ROI” on Tuesday, March 27 at 11:15 a.m. You’ll learn what to look for, and what to ask, when seeking out a vendor to partner with, gain specific insights on the best practices for effectively assessing the ROI on your website and expand your understanding of SEO/SEM strategies and how they can be applied to your business.
Jonathan Dawson founded Sellchology with the simple idea that salespeople need to understand why tricks of the trade work as much as they need to know the tricks themselves. In his general session on Tuesday at 4 p.m., “Sellchology: How to Sell Through Psychology,” you’ll learn five simple steps top sales professionals use to eliminate (not overcome) common objections that slow or stop the sale, how to implement a personal branding strategy and much more.
Have targeted ads and paid boosting ever weirded you out something funky? Never fear. Paul Potratz, founder of Potratz Advertising, will give you a full rundown on Tuesday afternoon at 2 p.m. with his presentation, “Facebook Ads vs. Google Ads: Which is Better for You?” Low-cost competitors to Google make it necessary to know how to maneuver your campaigns in 2018. Mr. Potratz will guide you on your path to advertising enlightenment, letting you know which platform works for you, where best to spend your budget and which ad formats perform best where.
You can catch these sessions and so many more at ARC Con. And you can catch them at a heck of a discount if you register now! With early bird discounts of $400 off onsite registration, you can’t afford to wait much longer. The early bird registration period ends on Wednesday, Feb. 28.
Keep in mind that you must arrange your own travel and hotel accommodations. Book your hotel rooms here.