August 18, 2020

Leveraging the largest audience of car buyers in Canada, autoTRADER.ca conducted research to gather valuable consumer insights and gain a better understanding of the evolution of car shopping trends. In this session, we will explore recent changes to vehicle purchase intent, the primary resources shoppers are using throughout their car buying journey, and foreseeable changes in the coming months. Using the trends identified through the research, we will unveil what the future of car shopping and purchasing looks like and how dealerships can fine tune their marketing and sales operations to better align with consumer trends and expectations.

Takeaways:

  • Understand the recent changes in car shopping behaviour
  • Explore the new first-time car buyer profile and what impacts their purchase decisions
  • Forecasting trends in automotive based insights from Canadian car shopper research